IFPI released its Music Consumer Insight Report 2018 on 9th October 2018. The report examined the ways in which music consumers aged 16-64 engaged with recorded music across 20 of the world’s largest music markets.
- Music is an integral part of our lives: On average, we each enjoy music for 17.8 hours per week, with the car being the most popular listening location
- Streaming is virtually ubiquitous: 86% of us listen to music through on-demand streaming. Young music consumers are most engaged streamers, with 57% of 16-24 year olds using a paid audio streaming service.
- Consumer are engaging with their local music genres: Music consumers especially enjoy listening to local music genres, with 66% of consumers in Japan listening to J-pop, 69% of consumers in France listening to Variété Française and, in Brazil, 55% listening to Música popular brasileira.
- High-growth music markets are seeing high levels of licensed engagement: 96% of consumers in China and 96% in India listen to licensed music.
- User upload services continue to dominate consumption: Nearly half of all time spent listening to on-demand music is on YouTube.
- Copyright infringement remains a significant issue: More than one-third (38%) of consumers obtain music through infringing methods – with stream ripping the dominant method (32% of consumers).