Christopher; Parlophone, Warner Music

BREAKING CHINA: DANISH STAR CHRISTOPHER STORMS THE CHARTS

Christopher Nissen is a pop star who first enjoyed success in his native Denmark in 2012, when he released his debut album, Colours. He is one of the first Western pop stars to heavily invest time and effort in building an audience in China. His first visit was in 2014, when he performed his single, Copygirls, on two top-rated TV variety shows. The song went on to top QQ Music’s international chart for nine consecutive weeks.

Christopher also used this visit as an opportunity to take part in many magazine shoots for influential Chinese magazines to further build his profile.

In March 2015, he was named Most Promising International Artist at the Chart Awards. He combined his visit to collect the award with a major promo tour, including filming an online reality show called A Day Off With Christopher, in Beijing, in partnership with a local online platform.

His single, Tulips, released in August 2015, reached the top 10 and in January 2016 his track, Limousine, went to the top of the QQ chart. In March 2016, Christopher performed at the QQ Music Awards Gala, an event the service promoted heavily online. His singles, I Won’t Let You Down and Heartbeat, subsequently went to the top of the QQ chart in April 2016 and January 2017 respectively. In 2016, his music generated more than 155 million streams in China, up from 38 million streams in 2015.

Christopher’s most recent tour of China, in the autumn of 2016, took in five cities across the country. He is expected to return later this year, as well as touring elsewhere in Asia. Heartbeat received significant airplay in countries including Indonesia, South Korea, Taiwan, Thailand and the Philippines in Q1 2016. Christopher’s latest album, Closer, was release

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