Responding to the 'How Google Fights Piracy 2016 Update' from IFPI CEO Frances Moore

13th July 2016

"Google has the capability and resources to do much more to tackle the vast amount of music that is being made available and accessed without permission on its platforms.

"Our member record companies' experience demonstrates that Google's Content ID tool is ineffective in preventing infringing content appearing on YouTube. Record companies and publishers estimate that Content ID fails to identify 20-40% of their recordings.

"Google’s search engine continues to direct internet users to unlicensed music on a large scale. Well over 300 million de-list notices have been sent to Google by IFPI national groups worldwide. Despite this, the amount of traffic to infringing sites from typical music search queries sent to Google is now higher than it was before Google changed its search algorithm to supposedly address levels of piracy.

"Google can, and must, do more to tackle these issues and return fair value to rights holders."

For further information please contact:

Adrian Strain or John Blewett

Email: Adrian.strain@ifpi.org and John.Blewett@ifpi.org

Tel. +44 (0)20 7878 7900